Articles

Practical advice on how to choose the right CRM system, and how to ensure that your implementation project is a success:

The human touch - originally appeared in Legal IT magazine.  This article emphasises the need to address a range of people issues if CRM is to be successful.

Pitfalls of CRM - published May 2007 in the Legal Technology Journal, this article sets out the main reasons why CRM projects fail, and explains how to maximise the chances of success.

CRM at Grant Thornton - this article, which originally appeared in May 2007 in the PSMG magazine, provides a case study of a recent CRM implementation project.

NEW!! Choice Really Matters - prospects for the CRM market in 2008, and an analysis of the main CRM systems available.  Published March 2008 in Professional Marketing magazine.

Please click on the relevant article title to download it in PDF format.